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Oral-B’s New “ICYMI” Toothbrush

No more missed spots. With motion sensor tech and video recognition, Genius sends instant feedback to smartphone.

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By: Christine Esposito

Editor-in-Chief

Yesterday at the GSMA Mobile World Congress (MWC) 2016 in Barcelona, Oral-B unveiled Oral-B Genius, billed as a “first of its kind and Oral-B’s most intelligent brushing system available to-date.” The brush features “Position Detection Technology” that combines motion sensor technology located in the brush, and video recognition using the smartphone’s camera, to track areas being brushed so that no zone is missed.   Users receive instant feedback on the brushing of each zone of the mouth via t...

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